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PhonePe Share.Market Review: Features and Analysis

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Table of Contents

Top 10 Features of Share.Market

PhonePe Share.Market: An Analysis


PhonePe, backed by Walmart, has ventured into the world of stock broking with its newly launched platform, Share.Market. This platform aims to revolutionize the discount broking landscape by offering a comprehensive range of services, including quantitative research, a robust technology platform, and competitive pricing, all while prioritizing the customer’s experience. Here is a review of the innovative stock broking platform of PhonePe, Share.Market, with a peek into its features as well as a short analysis.

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Top 10 Features of Share.Market

The Share.Market platform stands out for its amazing features. Some of the notable Share.Market features include:

1.      WealthBaskets

The introduction of WealthBaskets is a noteworthy feature. These curated collections of investment products aligned with specific themes or sectors offer investors a unique opportunity to diversify their portfolios effortlessly. By bundling together stocks and assets that align with particular trends or market segments, Share.Market simplifies the process of creating a well-rounded and balanced investment portfolio.

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2.      Customization

What sets the platform apart is its customization feature. Users can tailor their WealthBaskets to suit their investment preferences. Whether it is aligning with specific sectors, themes, or market trends, investors have the flexibility to create a portfolio that reflects their individual strategies.

3.      User-Friendly Platform

The platform features a dedicated Markets section, enabling users to track the stock market, indices, stocks, and sectors effortlessly. The intuitive Watchlist tracker adds an extra layer of convenience for users to monitor their investments. Its user-friendly interface is designed to simplify the investing and trading experience. Whether you are a seasoned trader or a first-time investor, Share.Market’s intuitive design makes it easy to navigate, research, and execute trades.

4.      Easy Onboarding

PhonePe users can seamlessly access the platform by using their linked mobile numbers. Completing the KYC process enables users to activate their Broking and Demat accounts, streamlining the onboarding process. Share.Market ensures a hassle-free experience for users. By linking their PhonePe accounts and completing the KYC process, users can quickly activate their Broking and Demat accounts. This simplifies the setup process and gets users trading faster.

5.      Zero Brokerage for Small Trades

Its pricing structure is designed to cater to a wide range of investors. The zero brokerage charge on trades up to INR 400 provides a significant benefit to small investors, encouraging them to participate in the stock market without incurring substantial costs. This move is likely to attract new entrants into the world of investing.

Beyond zero brokerage charges for small trades, Share.Market aims to provide cost-effective investing solutions. It has competitive pricing with brokerage charges of 0.05% or Rs. 20 per executed order for Equity Delivery and Equity Intraday. Additionally, there is a one-time onboarding fee of INR 199, which includes various benefits applicable until March 31, 2024, such as zero platform fees for in-house and Third Party WealthBaskets transactions. This aligns with its goal of creating lasting value for customers. By minimizing fees and offering competitive pricing, the platform ensures that users can maximize their returns.

6.      Market Tracking

Share.Market understands the importance of keeping users updated with market developments. The dedicated Markets section provides users with real-time tracking of stock market indices, individual stocks, and sectors. The Watchlist tracker further enhances this feature, allowing users to monitor their selected assets effortlessly.

7.      Comprehensive Investment Options

The platform provides a wide range of investment options beyond just stocks. Investors can explore Mutual Funds, Exchange-Traded Funds (ETFs), and more. This comprehensive offering allows users to diversify their investment portfolios and align their strategies with their financial goals.

8.      Advanced Research Tools

A commitment to research is evident through the advanced research tools and insights in the platform. Users can access market intelligence, and quantitative research to make well-informed investment decisions. The integration of research within the platform empowers both novice and experienced investors to navigate the complexities of the stock market.

9.      Customer Support

Exceptional customer support is crucial in the world of online trading. Share.Market places a strong emphasis on security and trust. PhonePe’s reputation for secure transactions carries over to the broking platform. Users can trade with confidence, knowing that their investments and personal information are well-protected. The platform may provide customer support channels to assist users with queries, technical issues, or any assistance they may require while using the platform.

10.  Educational Resources

Share.Market recognizes the importance of investor education. The platform may offer educational resources such as tutorials, articles, and webinars to empower users with the knowledge needed to make informed investment decisions.

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PhonePe Share.Market: An Analysis

Share.Market enters a competitive arena with established players like Zerodha and Groww. However, its unique value proposition, technological advancements, and the backing of PhonePe’s distribution capabilities could give it a competitive edge.

The ability to leverage PhonePe’s vast user base can be instrumental in reaching a broader audience and establishing Share.Market as a prominent player in the industry. PhonePe’s mission to drive financial inclusion at a population scale aligns with the growing trend of increased participation in equity markets. Over the past few years, there has been a noticeable surge in savings flowing into equities. The launch of Share.Market signifies a strategic move to tap into this expanding demographic of individuals looking to invest and trade in stocks and other financial instruments.

As Share.Market continues to invest in technology, data, research, and user experience, it has the potential to shape the future of discount broking in India. The focus on intelligence-driven broking and the integration of quant research into the platform suggest a commitment to staying at the forefront of innovation in the industry.

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The launch of Share.Market represents a significant development in the Indian stock broking landscape. It combines cutting-edge technology, research-driven offerings, and a customer-centric approach to create a platform that caters to the evolving needs of investors and traders. With its commitment to financial inclusion and value-led discount broking, the platform is well-positioned to play a transformative role in helping Indians on their journey towards wealth creation. It will be interesting to observe how the platform evolves and competes in this dynamic and rapidly-growing market.

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